"Within today's competitive world of professional auto detailing, becoming relevant and remaining relevant is more important than ever before. Building a professional looking website will become mandatory. Unfortunately most of you lack even the basic understanding of a very complex subject to keep you from even knowing the right questions to ask"
In today's world of hyper-information, we find ourselves in what I refer to as information overload. Not only is learning the endless detailing products and techniques enough to make your head spin, but if you can't successfully get customers, how are you ever going to stay in business.
For this reason I have created this page exclusively to answer one of the most basic and commonly asked questions thrown at me:
"Darren, how can I get more business?"
To answer that question as well as help you not only become an informed business owner, but help you make some informed conclusions as to creating or building an auto detailing business website.
As a business owner, I actually own and operate (2) separate websites; both of which I built using the SBI platform (Site Build It) as illustrated in the video at the top of this page.
The first one is for my professional auto detailing services that I use to get 90% of my business each and every month. Yes, 90%!!!
The second is this website I decided to create to help people just like yourself either get into the business of professional detailing, or for the car enthusiasts looking to learn the tips and tricks from the professional detailing world.
Both websites provide me with a living within the world of professional detailing:
Darren, I have seen many companies that I can use to basically build a website for free.
My initial response when I hear this is that when you get something for free, that is usually what you get, "something for free". And that something is generally not what you want or need.
Darren I just spent a few hundred dollars having a company build a website for my detailing business. It looks great but I do not get anyone actually calling me.
This is the main problem and where ignorance and inexperience on your part is the real tipping point. The saying taken from a popular movie, "If you build it they will come" just isn't the case. many guys and girls fall prey to slick marketing and advertising and think that having a shiny, cool looking website is all that is required.
But Darren, as part of my website package I get free SEO (search engine optimization) tools to help me get found by people.
Once again, welcome to the world of ignorance. Being relevant within the physical world of professional detailing is very important, but being considered relevant with the search engines will make or break your world.
It sounds like you are telling me that these add-on SEO tools I get with my package are no good.
Not exactly. They are important and do help. But these same techniques and tools are being used by every other website in the world. It would be the same thinking if a new business owner rented out some retail space and was told that putting an "open for business" sign out front would make them successful.
When it comes to building a website for your auto detailing business, there are essentially (2) critical factors to understand:
"Do you think when people go in search of auto detailing services they are going to type in your actual business name as part of their search....NO!"
People use search terms like:
Go ahead and open up a new window on your computer and enter any of these search terms and see how many results are possible.
I just did my own search for auto detailing orange county (that is a popular search term in my area since most people consider Orange County as one big city) and there are about 4500 search results that come up. Not only am I competing with 4500 other detail companies in my immediate area, but I actually come up on page two! All done by what is called organic SEO. (search engine optimization) Which means I don't ever have to pay a company to come up as part of the paid search results that appear at the top of every page.
But Darren, this company I talked to guarantees I will come up on the first page of Google if I use them.
Once again, say hello to your ignorance! I too could pick an obscure search term that nobody is looking for when it comes to auto detailing services and get to the top of page one on Google and I could do it within an hour of building that website. All I have to do is pick a search term so obscure as to guarantee there would be no competition. ( I just typed in "worst auto detailing orange county". This search term is so irrelevant that it doesn't even have enough search results to attach a number to it. But if I replace one single word and change "worst" to "best", then suddenly it will deliver 4395 possible results. So when a company makes that promise, it will be based on one of two things:
So Darren, how are you able to appear on:
One word: SBI (well at least initials, maybe not a word) That is right. With SBI I went from not hardly being able to send an e-mail back in 2008 (that is no exaggeration) to becoming so relevant that I don't ever have to talk to a single person to solicit business, ever pay an independent company, or do any form of advertising and I get 90% of my monthly business from my one single website promoting my detailing services.
1) Do nothing.
I am not trying to discourage or diminish you and your efforts here. The reality is that most guys starting out do not have an excess of money. In fact, most guys starting out do so on a shoe-string budget. I know I did!
For this reason, one of the biggest tips I give to the endless guys and girls that reach out to me for help is as simple as this:
Don't underestimate the power of face to face communication. I literally pulled into a single story business park that looked relatively decent, near my house, and went into every door on every street and simply introduced myself, handed out my card, asked questions, and essentially showed people through communication skills that I was e reliable source for detail services while at the same time establishing trust and rapport though the initial introduction face to face.
You do this long enough, and consistent enough and I promise you, you will get business!
2) Hire a company to do your online advertising.
Not only will you have to pay someone to build a website that meets the standards required of the search engines, but then you will have to pay someone to keep you relevant month after month.
If you have the money I personally think this is a good route to take. You allow a company that is an expert in this area of business, and you can focus on doing what you either do best, or are trying to do best; DETAILING.
This may be a good way to establish yourself during the first year until you have enough of a customer base to turn the "machine" off. Just know that the moment you stop feeding that marketing machine, your phone will go silent and you are on your own to network and market your services.
3) Do it yourself.
This is an oversimplification and in many ways brings us full circle. I know many of you are seduced into the free, or cheap ways of getting your car detailing website built:
The problem is that most people grossly underestimate the "nature of this beast" and will make misinformed, or ill-informed decisions. Hopefully this page will at least help you have a clue to ask important questions if you decide to hire this area of business out to an outside source.
It is said that there are many ways leading to home. For me Solo Build It has saved me and my business. With that said, I need to add some additional key points for your consideration: